{"id":382,"date":"2021-02-03T11:09:54","date_gmt":"2021-02-03T11:09:54","guid":{"rendered":"http:\/\/61works.com\/onda\/?page_id=382"},"modified":"2021-02-03T13:17:40","modified_gmt":"2021-02-03T13:17:40","slug":"bir-donum-performans","status":"publish","type":"page","link":"https:\/\/onda.com.tr\/tr\/bir-donum-performans\/","title":{"rendered":"Bir d\u00f6n\u00fcm performans"},"content":{"rendered":"
\n

(Bu makale Garanti Bankas\u0131 Travelzone Magazine’de yay\u0131nlanm\u0131\u015ft\u0131r)<\/h3>\n

Bir bulmacan\u0131n ayr\u0131lmaz par\u00e7alar\u0131 gibidir aile \u015firketlerinin \u00fcyeleri;ba\u015far\u0131n\u0131n anahtar\u0131 da bulmacan\u0131n i\u00e7inde gizlidir. Onlar, birbirlerini tamamlayarak anlaml\u0131 ve g\u00fc\u00e7l\u00fc bir b\u00fct\u00fcn haline gelirler.<\/p>\n

Bug\u00fcn d\u00fcnyada ve T\u00fcrkiye\u2019de bu ba\u015far\u0131y\u0131 yakalam\u0131\u015f, sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fcs\u00fc olmu\u015f aile \u015firketleri var. Fiat Group, Robert Bosch GmbH, Michelin, Groupe Danone \u00f6rne\u011fin\u2026 Ko\u00e7 Holding, Hac\u0131 \u00d6mer Sabanc\u0131 Holding ve Do\u011fu\u015f Grubu ise Amerika\u2019da yay\u0131mlanan \u201cFamily Business Magazine\u201din d\u00fcnyan\u0131n en b\u00fcy\u00fck aile \u015firketleri s\u0131ralamas\u0131nda yer verdi\u011fi, gurur duydu\u011fumuz lider \u015firketler.
\nMontaigne \u015f\u00f6yle s\u00f6ylemi\u015f: \u201cBir aileyi idare etmek, bir devleti idare etmekten daha kolay de\u011fildir.\u201d<\/p>\n

Aile \u015firketlerinin \u00f6yk\u00fcleri de olduk\u00e7a ilgi \u00e7ekici. D\u00fcnyan\u0131n en eski aile \u015firketinin tarihi 578 y\u0131l\u0131na kadar uzan\u0131yor ve \u015fu anda 40. ku\u015fak i\u015f ba\u015f\u0131nda… Japon Kongo Gumi \u015firketi ise d\u00fcnyayla ya\u015f\u0131t bile say\u0131labilir. 1400 y\u0131l \u00f6nce kurulan bu in\u015faat \u015firketiilk projesinde bir Budist tap\u0131na\u011f\u0131n\u0131 in\u015fa etmi\u015f. Yine Japonya\u2019da Hoshi \u015firketi 718\u2019de kurulmu\u015f ve bug\u00fcn 46. ku\u015fak \u015firketi y\u00f6netiyor. \u0130talyan Barone Ricasoli ise 1114\u2019te Floransa\u2019da kurulmu\u015f. Zeytinya\u011f\u0131 ve \u015farap \u00fcretimi konusunda faaliyet g\u00f6steren \u015firketin y\u00f6netim merkezi bir \u015fato.<\/p>\n

T\u00fcrkiye\u2019de ise en eski aile \u015firketi 1777\u2019ye tarihleniyor. Capital dergisinin haz\u0131rlad\u0131\u011f\u0131 \u201cEn Eski 50 Aile \u015eirketi\u201d s\u0131ralamas\u0131nda ilk s\u0131ralarda Kurukahveci Mehmet Efendi\u2019den Hatemo\u011flu\u2019na, Broderi Narin\u2019den Tuzcuo\u011flu Nakliyat\u2019a pek \u00e7ok k\u00f6kl\u00fc aile \u015firketi yer al\u0131yor, ancak bu \u015firketlerde g\u00fcn\u00fcm\u00fczde en fazla d\u00f6rd\u00fcnc\u00fc ku\u015fak i\u015fin ba\u015f\u0131nda… Listenin ilk s\u0131ralar\u0131nda 1777\u2019de Mehmet Efendi taraf\u0131ndan kurulmu\u015f olan Kurukahveci Mehmet Efendi \u015firketi yer al\u0131yor. Mehmet Efendi, ilk kahvelerini dibeklerde \u00f6\u011f\u00fcterek m\u00fc\u015fterilerine sat\u0131yordu. 1931 y\u0131l\u0131nda vefat etti\u011finde, i\u015fleri o\u011fullar\u0131 Hasan Selahattin, Hulusi ve Ali R\u0131za s\u00fcrd\u00fcrd\u00fc. Ge\u00e7en y\u0131llar i\u00e7erisinde kurumsalla\u015fmay\u0131 ilke edinen aile, bug\u00fcn \u015firketin y\u00f6netimini \u00fc\u00e7\u00fcnc\u00fc ku\u015fa\u011fa emanet etti. Mehmet ve Hulusi Kurukahveci, yurtd\u0131\u015f\u0131na da a\u00e7\u0131lm\u0131\u015f ve \u015fu anda 20 \u00fclkeye ihracat yap\u0131yor. Erbak Uluda\u011f\u2019\u0131n ise kurulu\u015f hikayesi olduk\u00e7a ilgin\u00e7. 1800\u2019l\u00fc y\u0131llarda Bursa yak\u0131nlar\u0131nda krom madeni arayan Fuat ve Talat Pa\u015fa\u2019lar, ara\u015ft\u0131rmalar\u0131n\u0131n sonunda krom yerine maden suyu buluyorlar ve \u00fcnl\u00fc Uluda\u011f me\u015frubatlar\u0131n\u0131n hikayesi b\u00f6yle ba\u015fl\u0131yor.<\/p>\n

Ger\u00e7ek s\u0131r: Kurumsalla\u015fma<\/p>\n

\u0130talya\u2019n\u0131n zorlu sava\u015f sonras\u0131 d\u00f6neminde, Venedikli k\u00fc\u00e7\u00fck Luciano, ailesinin iki yakas\u0131n\u0131 bir araya getirebilmek i\u00e7in gazete satmak zorunda kald\u0131. K\u0131z karde\u015fi Guiliana \u00e7ok g\u00fczel \u00f6rg\u00fc \u00f6rd\u00fc\u011f\u00fc i\u00e7in 60\u2019larda k\u00fc\u00e7\u00fck bir kazak \u015firketi kurmaya karar verdi. \u0130ngiltere\u2019ye giderek y\u00fcn\u00fc son dakikada boyama tekni\u011fini \u00f6\u011frendi; b\u00f6ylece s\u00fcrekli de\u011fi\u015fen modaya ellerindeki malzemeyle ayak uydurabileceklerdi. 1963\u2019te ilk ma\u011fazalar\u0131n\u0131 a\u00e7t\u0131lar ve buna zaman i\u00e7inde yenileri eklendi. 1966\u2019da Frans\u0131z tasar\u0131mc\u0131 Lison Bonfils tavsiyelerde bulunmak \u00fczere iki karde\u015fe kat\u0131ld\u0131.<\/p>\n

D\u00f6rt karde\u015f i\u015fleri ortakla\u015fa y\u00fcr\u00fcterek tam anlam\u0131yla bir aile \u015firketi oldular. \u015eirketin kurucusu, 1935 do\u011fumlu Luciano, pazarlaman\u0131n ba\u015f\u0131ndayd\u0131; iki ya\u015f k\u00fc\u00e7\u00fck Guiliana tasar\u0131m b\u00f6l\u00fcm\u00fcn\u00fc yonetiyordu;1941 do\u011fumlu Gilberto finans i\u015flerine bak\u0131yordu ve onun iki ya\u015f k\u00fc\u00e7\u00fc\u011f\u00fc Carlo \u00fcretimden sorumluydu.1941 do\u011fumlu Gilberto finans i\u015flerine bak\u0131yordu ve onun iki ya\u015f k\u00fc\u00e7\u00fc\u011f\u00fc Carlo \u00fcretimden sorumluydu.<\/p>\n

Marka \u00f6yle bir ba\u015far\u0131 yakalad\u0131 ki, art\u0131k Luciano\u2019lar\u0131n soyad\u0131n\u0131n Benetton oldu\u011funu duymayan kalmad\u0131. Luciano \u015firketin merkez ofisi olan Villa Minelli\u2019yi sat\u0131n ald\u0131 ve ilk fabrikas\u0131n\u0131 kurdu. 1969\u2019da Paris\u2019teki ma\u011fazalar\u0131n\u0131 a\u00e7t\u0131klar\u0131nda Benetton\u2019un stili, renkleri ve hedefledi\u011fi (gen\u00e7 ve ekonomik seviyesi y\u00fcksek) m\u00fc\u015fteri kitlesi markan\u0131n y\u00fckselmesini sa\u011flad\u0131. Rue Bonaparte\u2019taki ilk butiklerinde 58 renkte 12 kazak modeli yer ald\u0131. 1980\u2019de New York\u2019taki Madison Bulvar\u0131\u2019nda, 1982\u2019de Tokyo\u2019da Benetton ma\u011fazalar\u0131 a\u00e7\u0131ld\u0131. 2003\u2019te Benetton ailesi profesyonel y\u00f6neticilere daha \u00e7ok sorumluluk vererek arka plana ge\u00e7ti. \u0130\u015fte ger\u00e7ek s\u0131r Pieter C. Vink\u2019in de s\u00f6yledi\u011fi gibi buydu: \u201cBa\u015far\u0131n\u0131n anahtar\u0131, d\u00fcnyada olup bitenleri alg\u0131lay\u0131p g\u00fcn\u00fcn ihtiya\u00e7lar\u0131na uygun \u00fcr\u00fcnleri sunmakt\u0131r. Tersini d\u00fc\u015f\u00fcnenler ise, g\u00fcn\u00fcn ihtiya\u00e7lar\u0131n\u0131 \u00fcr\u00fcnlerine”Tersini d\u00fc\u015f\u00fcnenler ise, g\u00fcn\u00fcn ihtiya\u00e7lar\u0131n\u0131 \u00fcr\u00fcnlerine uydurmak i\u00e7in u\u011fra\u015f\u0131p dururlar.\u201d<\/p>\n

S\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131.<\/p>\n

T\u00fcm d\u00fcnyada ve T\u00fcrkiye\u2019de aile \u015firketleri ekonomiye y\u00f6n verir, ekonominin lokomotifi olarak g\u00f6r\u00fcl\u00fcrler. Tabii ki, uzun \u00f6m\u00fcrl\u00fc yap\u0131lar olarak ba\u015far\u0131y\u0131 yakalad\u0131klar\u0131 ve kal\u0131c\u0131 olduklar\u0131 s\u00fcrece\u2026 \u0130\u015fte tam bu noktada \u201ckurumsalla\u015fma\u201d devreye girer. Kurumsalla\u015fma bir sistemdir, ilkeli y\u00f6netimin g\u00fcc\u00fcn\u00fcn hissedildi\u011fi bir yap\u0131d\u0131r,ba\u015far\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fidir. Bu sisteme ayak uydurmu\u015f, ba\u015far\u0131lar\u0131yla kal\u0131c\u0131 olduklar\u0131n\u0131kan\u0131tlam\u0131\u015f aile \u015firketleri, sadece \u201cbug\u00fcn\u00fc\u201d s\u00fcrekli geli\u015fimi destekleyerek ba\u015far\u0131ya giden yolda profesyonel ekipleriyle birlikte omuz omuza y\u00fcr\u00fcr. Ba\u011fl\u0131l\u0131k, yap\u0131c\u0131 ele\u015ftiri, sevgi, \u015fefkat, g\u00fcven gibi de\u011ferler ile nakit g\u00fcc\u00fc ve ileti\u015fim ancak birlikte y\u00fcr\u00fct\u00fclebildi\u011fi zaman s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 m\u00fcmk\u00fcn olur. Kelimeler kelime, a\u00e7\u0131klamalar a\u00e7\u0131klama, s\u00f6zler s\u00f6zd\u00fcr ama sadece performans ger\u00e7ektir.
\n\u00d6yleyse, Jeremiah Howell\u2019a kat\u0131lmamak m\u00fcmk\u00fcn de\u011fil: \u201cBir d\u00f6n\u00fcm performans, d\u00fcnya kadar s\u00f6ze bedeldir.\u201d<\/p>\n

Mehmet Acar\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

(Bu makale Garanti Bankas\u0131 Travelzone Magazine’de yay\u0131nlanm\u0131\u015ft\u0131r) Bir bulmacan\u0131n ayr\u0131lmaz par\u00e7alar\u0131 gibidir aile \u015firketlerinin \u00fcyeleri;ba\u015far\u0131n\u0131n anahtar\u0131 da bulmacan\u0131n i\u00e7inde gizlidir. Onlar, birbirlerini tamamlayarak anlaml\u0131 ve g\u00fc\u00e7l\u00fc bir b\u00fct\u00fcn haline gelirler. Bug\u00fcn d\u00fcnyada ve T\u00fcrkiye\u2019de bu ba\u015far\u0131y\u0131 yakalam\u0131\u015f, sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fcs\u00fc olmu\u015f aile \u015firketleri var. Fiat Group, Robert Bosch GmbH, Michelin, Groupe Danone \u00f6rne\u011fin\u2026 Ko\u00e7 Holding, Hac\u0131 […]<\/p>","protected":false},"author":1,"featured_media":509,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-382","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/pages\/382"}],"collection":[{"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/comments?post=382"}],"version-history":[{"count":1,"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/pages\/382\/revisions"}],"predecessor-version":[{"id":383,"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/pages\/382\/revisions\/383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/media\/509"}],"wp:attachment":[{"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/media?parent=382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}