{"id":366,"date":"2021-02-03T10:57:40","date_gmt":"2021-02-03T10:57:40","guid":{"rendered":"http:\/\/61works.com\/onda\/?page_id=366"},"modified":"2021-02-05T09:34:12","modified_gmt":"2021-02-05T09:34:12","slug":"akilda-kalmak-mi-kaliteli-olmak-mi","status":"publish","type":"page","link":"https:\/\/onda.com.tr\/tr\/akilda-kalmak-mi-kaliteli-olmak-mi\/","title":{"rendered":"Ak\u0131lda kalmak m\u0131 ? Kaliteli olmak m\u0131 ?"},"content":{"rendered":"
\n

(Bu makale Gazete Vatan’da yay\u0131nlanm\u0131\u015ft\u0131r.)<\/h3>\n

Ak\u0131lda kalmak ve kaliteli olmak g\u00f6receli kavramlard\u0131r.<\/strong><\/p>\n

Ak\u0131lda kalmak ve kaliteli olmak g\u00f6receli kavramlard\u0131r. Hem ak\u0131lda kalmak hem kaliteli olmak uzun s\u00fcreli \u00e7al\u0131\u015fmay\u0131, eme\u011fi, vizyoner bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 ve isteklili\u011fi gerektirir. Herkesin be\u011fenileri ve beklentileri farkl\u0131d\u0131r.<\/p>\n

Bug\u00fcn akl\u0131n\u0131zda kalan, sizi etkileyen, g\u00f6rd\u00fc\u011f\u00fcn\u00fcz, g\u00f6zlemledi\u011finiz, ya\u015fad\u0131\u011f\u0131n\u0131z \u015feyler sizi olumlu mu etkiledi yoksa psikolojinizi alt \u00fcst mi etti ? \u0130\u015fte bu y\u00fczden ak\u0131lda kalmak hem olumlu hem olumsuz tarafa \u00e7ekilebilir, insanlar\u0131n hayat\u0131n\u0131 etkileyebilir hatta verilen kararlar\u0131 dahi farkl\u0131la\u015ft\u0131rabilir, de\u011fi\u015ftirebilir.<\/p>\n

Deprem Dede, Survivor, Bayhan ve daha kimler, neler\u2026
\nSizce ak\u0131lda kalmak nas\u0131l bir etki b\u0131rak\u0131r ? Olumlu mu? Yoksa olumsuz mu? \u0130\u015fte bu konuya, konsepte ve ya\u015fan\u0131lan ana g\u00f6re de\u011fi\u015fir. Kelimeler akl\u0131n\u0131zda kalanlar\u0131 zihninizin \u00f6n s\u0131ralar\u0131na getirir.<\/p>\n

Haydi deneyin ; superstar, megastar, sanat g\u00fcne\u015fi beynimizi tetikleyen ve ismiyle b\u00fct\u00fcnle\u015fen de\u011ferli sanat\u00e7\u0131lar\u0131 g\u00f6z\u00fcm\u00fczde canland\u0131ran kavramlard\u0131r. \u00c7ocuklu\u011funuzda izledi\u011finiz \u201cK\u00fc\u00e7\u00fck Ev\u201d, \u201cDallas\u201d dizlerinin m\u00fczi\u011fini nerede duyarsan\u0131z duyun kahramanlar\u0131n\u0131z hemen yan\u0131 ba\u015f\u0131n\u0131zda belirir. \u00c7ok de\u011ferli bir ki\u015fiyi tan\u0131rs\u0131n\u0131z bilirsiniz ya t\u0131p alan\u0131nda, ya mimaride ya da sanatta fark yaratm\u0131\u015ft\u0131r. Bununla beraber sanat\u0131 ya da topluma kazand\u0131rd\u0131klar\u0131 ile hat\u0131rlamak istedi\u011fimiz bu de\u011ferli insan bir bakars\u0131n\u0131z bir derginin o y\u0131l kad\u0131nlar taraf\u0131ndan en \u00e7ok be\u011fenilen erkekleri listesinde en \u00fcst s\u0131ralarda\u2026Daha \u00f6nce lezzeti ile akl\u0131n\u0131zda yer eden \u00e7ikolata bir anda atletik beyler olarak alg\u0131s\u0131n\u0131 de\u011fi\u015ftirmi\u015f. Uzun y\u0131llar pop star yar\u0131\u015fmalar\u0131 d\u00fczenlendi akl\u0131n\u0131zda en \u00e7ok kalan ne oldu ? Bayhan m\u0131 ? O farkl\u0131 ses tonu hafif a\u00e7\u0131l\u0131 duru\u015fu \u00e7o\u011fu zaman m\u00fczi\u011fin \u00f6n\u00fcnde veya arkas\u0131nda giden \u015fark\u0131s\u0131 ile ak\u0131llarda yer etti.
\nSonra ilk \u00f6nce adada tak\u0131mlar ve sonras\u0131nda bireyler aras\u0131nda ge\u00e7en k\u0131ya s\u0131ya bir m\u00fccadele olarak ak\u0131llarda yer eden Survivor ad\u0131m ad\u0131m alg\u0131s\u0131n\u0131 de\u011fi\u015ftirdi. \u00d6nce ya\u015fanan kavgalar ile ak\u0131llarda kald\u0131 sonra kar\u015f\u0131l\u0131kl\u0131 su\u00e7lamalar.
\nO zaman hangisi ak\u0131lda kalmak m\u0131 ? Kaliteli olmak m\u0131 ?
\nHer y\u0131l haberlerde duydu\u011funuz standart c\u00fcmle \u201cBu y\u0131l da kutlamalar\u0131n merkezi Ni\u015fanta\u015f\u0131 ve Taksim Meydan\u0131 idi\u201d hemen arkas\u0131ndan ak\u0131llarda kalan birden ortaya \u00e7\u0131kan, pusuya yatan, risk almamak i\u00e7in yabanc\u0131 turistleri se\u00e7en tacizciler. Maalesef de\u011fi\u015fen alt k\u00fclt\u00fcrler, \u015fehirlere g\u00f6\u00e7, e\u011fitim oran\u0131n\u0131n d\u00fc\u015fmesi, pop\u00fcler k\u00fclt\u00fcr\u00fcn zihinlere g\u00f6nderdi\u011fi mesajlar ak\u0131lda kalanlar\u0131n her ge\u00e7en g\u00fcn emekten, yarat\u0131c\u0131l\u0131ktan uzak kavramlar olmas\u0131na neden oluyor.<\/p>\n

Ak\u0131lda kalmak m\u0131 ? Kaliteli olmak m\u0131 ?<\/strong><\/p>\n

Be\u011feniler farkl\u0131 ve g\u00f6receli olunca her iki kavrama da y\u00fcklenen anlam alt k\u00fclt\u00fcr ve de\u011ferlere g\u00f6re de\u011fi\u015fiyor.
\n\u0130\u015fte bu noktada eklenmesi gereken bir kavram daha var.
\nAk\u0131lda kalmak + kaliteli olmak + s\u00fcreklili\u011fi sa\u011flamak. Bu \u00fc\u00e7l\u00fc yani \u201cAKS\u201d \u015firketlerin, ki\u015filerin, eserlerin ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131 i\u00e7in en kritik noktalar.<\/p>\n

Ak\u0131lda kalan \u015feyler her zaman olumsuz de\u011fil tabi ki, \u00f6yle de olmamas\u0131 gerekir ki gelecek i\u00e7in bir \u00fcmit olsun.
\nBildi\u011finiz, takip etti\u011finiz veya ilk kez \u015fu anda burada okudu\u011funuz \u201cAKS\u201d lar size ilham versin;<\/p>\n

Potan\u0131n perileri, filenin sultanlar\u0131, Londra 2012 Olimpiyatlar\u0131\u2019nda 1500 metre final ko\u015fusunda unutulmayacak anlar ya\u015fatan Asl\u0131 \u00c7ak\u0131r Alptekin, Gamze Bulut ve bu b\u00fcy\u00fck ba\u015far\u0131 ile gelen alt\u0131n ve g\u00fcm\u00fc\u015f madalyalar, 2012 Londra Paralimpik Oyunlar\u0131, Avrupa Atletizm \u015eampiyonas\u0131, Cannes Film Festivali en iyi k\u0131sa film \u00f6d\u00fcl\u00fc \u201cSessiz\u201d, Mine Zabc\u0131 ve eseri \u2018Beyond the Chance This War\u2019 \u0131n onbinlerce eser aras\u0131ndan se\u00e7ilip Londra Olimpiyatlar\u0131 \u00e7er\u00e7evesinde sergilenmesi, havac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn ‘Oscar’\u0131 kabul edilen ‘Skytrax D\u00fcnya Havac\u0131l\u0131k’ \u00f6d\u00fcllerinde ‘Avrupa’n\u0131n En \u0130yi Havayolu’ \u00f6d\u00fcl\u00fcn\u00fc alan THY, Tarkan\u2019dan \u201cHatas\u0131z Kul Olmaz\u201d , Amerikan sinemas\u0131n\u0131n kalbi Hollywood’da 25 y\u0131ld\u0131r ba\u015far\u0131lara imza atan ‘Oyuncak Hikayesi-1 (Toy Story)’, ‘Godzilla’ ve ‘James Bond’ filmlerinin reklam kampanyalar\u0131nda da g\u00f6rev alan T\u00fcrk kurgu y\u00f6netmeni Berfin Haymes, iz b\u0131rakan Contemporary \u0130stanbul, d\u00fcnya modas\u0131nda f\u0131rt\u0131na gibi esen Arzu Kaprol ve evrensel tasar\u0131mlar\u0131, 2012 y\u0131l\u0131 D\u00fcnyan\u0131n En \u0130yi Mutfak Tarihi Kitab\u0131 olarak 5 kitapla beraber finale kalan \u015eef \u00d6m\u00fcr Akkor\u2019un \u201c1236 Sel\u00e7uklu Mutfa\u011f\u0131\u201d kitab\u0131, Google\u2019\u0131n ince davran\u0131\u015f\u0131; ak\u0131llarda kalan, kaliteli ve s\u00fcrekli olan bir d\u00fcnya sanat\u00e7\u0131s\u0131 Bar\u0131\u015f Man\u00e7o\u2019nun do\u011fum g\u00fcn\u00fc nedeniyle yay\u0131nlad\u0131\u011f\u0131 \u201cdoodle\u201d \u2026<\/p>\n

Bak\u0131n 2012 de neler ak\u0131lda kalm\u0131\u015f, t\u00fcm d\u00fcnya neleri aram\u0131\u015f?
\nhttp:\/\/www.google.com\/zeitgeist\/2012\/#the-world
\nA\u011f\u0131rba\u015fl\u0131 ve e\u011flenceli \u015feyler\u2026
\nOkumak, ara\u015ft\u0131rmak, marka olmak, ak\u0131lda kalmak i\u00e7in \u00e7ok \u00f6nemli. Teknolojinin t\u00fcm nimetlerini millet olarak an\u0131nda al\u0131yor, buluyor ve kullan\u0131yoruz. Peki ne kadar ara\u015ft\u0131r\u0131yor ve okuyoruz ?
\nD\u00fcnya genelinde ge\u00e7ti\u011fimiz ekim ay\u0131nda online gazete okuyan ki\u015fi say\u0131s\u0131, comScore verisine g\u00f6re 644 milyon olmu\u015f. Bu rakam global internet kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 42,6\u2019s\u0131 demek.
\nDaily Mail edit\u00f6r\u00fc, Paul Dacre, nisan ay\u0131nda The New Yorker r\u00f6portaj\u0131nda ba\u015far\u0131lar\u0131n\u0131n s\u0131rr\u0131n\u0131 \u015f\u00f6yle a\u00e7\u0131klam\u0131\u015f:
\n\u201cEn iyi de\u011ferlendirme ile, Amerikan gazetecili\u011fi yenilemez. Fakat gazetelerinizin \u00e7o\u011funun sorunu kendini \u00e7ok be\u011fenmi\u015f, fazla kendini ciddiye al\u0131r, a\u015f\u0131r\u0131 kibirli olmalar\u0131\u2026 A\u011f\u0131r ba\u015fl\u0131 ama e\u011flenceli \u015feyler de okumak isteyenlerden olu\u015fan b\u00fcy\u00fck bir pazar oldu\u011funu unutuyorlar.\u201d
\nSizler bu Pazar a\u011f\u0131rba\u015fl\u0131 ve e\u011flenceli \u015feyler okuyorsunuz.
\nPeki haydi d\u00fc\u015f\u00fcn\u00fcn siz ak\u0131llarda nas\u0131l kal\u0131yorsunuz ?<\/p>\n

Bilge Bayku\u015f\u2019tan haftan\u0131n kitap \u00f6nerisi:<\/strong>
\nMediaCat Yay\u0131nlar\u0131 \/ Senin Hikayen Ne?\/ Ryan Mathews & Watts Wacker<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

(Bu makale Gazete Vatan’da yay\u0131nlanm\u0131\u015ft\u0131r.) Ak\u0131lda kalmak ve kaliteli olmak g\u00f6receli kavramlard\u0131r. Ak\u0131lda kalmak ve kaliteli olmak g\u00f6receli kavramlard\u0131r. Hem ak\u0131lda kalmak hem kaliteli olmak uzun s\u00fcreli \u00e7al\u0131\u015fmay\u0131, eme\u011fi, vizyoner bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 ve isteklili\u011fi gerektirir. Herkesin be\u011fenileri ve beklentileri farkl\u0131d\u0131r. Bug\u00fcn akl\u0131n\u0131zda kalan, sizi etkileyen, g\u00f6rd\u00fc\u011f\u00fcn\u00fcz, g\u00f6zlemledi\u011finiz, ya\u015fad\u0131\u011f\u0131n\u0131z \u015feyler sizi olumlu mu etkiledi yoksa psikolojinizi […]<\/p>","protected":false},"author":1,"featured_media":517,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-366","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/pages\/366"}],"collection":[{"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/comments?post=366"}],"version-history":[{"count":3,"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/pages\/366\/revisions"}],"predecessor-version":[{"id":467,"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/pages\/366\/revisions\/467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/media\/517"}],"wp:attachment":[{"href":"https:\/\/onda.com.tr\/tr\/wp-json\/wp\/v2\/media?parent=366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}