Driving Transformation in Complex Mobility Ecosystems
For nearly two decades, Onda has worked with automotive manufacturers, mobility organizations, industrial suppliers, distributors, dealer networks, and engineering-driven businesses to strengthen strategy execution, leadership capabilities, organizational alignment, performance systems, and operational effectiveness.
Our experience spans complex mobility ecosystems where manufacturing, engineering, sales, marketing, dealer operations, customer management, and corporate functions must work in alignment.
We help organizations connect strategic priorities with organizational systems, strengthen leadership and management capabilities, build more effective processes and governance structures, and develop the capabilities required to translate strategy into sustainable execution.
Across our engagements, we combine strategic foresight, corporate analysis, process management, Management by Objectives, performance management, leadership development, project mentoring, sales and customer management, storytelling, and applied development based on the specific realities of each organization.
Selected Experience Across
- Global Automotive Manufacturers
- Commercial Vehicle Organizations
- Multi-Brand Automotive Distribution Groups
- Automotive Retail and Mobility Ecosystems
- Automotive and Industrial Suppliers
- Dealer and After-Sales Networks
- Engineering and Manufacturing Organizations
- Industrial Engine and Machinery Manufacturers
- Sales and Customer-Facing Organizations
- Leadership and Cross-Functional Teams
What We Help Organizations Achieve
Strategy Execution & Performance Alignment
Connecting strategic priorities with organizational objectives, management systems, action plans, and performance practices.
Leadership & Management Capability Development
Strengthening leadership culture, managerial effectiveness, communication, collaboration, and accountability.
Organizational Alignment & Process Integration
Creating clearer processes, roles, decision mechanisms, governance structures, and more integrated ways of working.
Strategic Foresight & Future Readiness
Helping organizations anticipate change, evaluate alternative futures, and build stronger strategic perspectives around emerging priorities.
Sales, Dealer & Customer Excellence
Strengthening sales effectiveness, customer relationship management, dealership capabilities, and shared commercial practices.
Performance Management & Management by Objectives
Creating structured approaches to objective setting, performance management, measurement, follow-up, and management discipline.
Project Management & Applied Execution
Helping teams translate organizational priorities into concrete projects through project methodologies, mentoring, measurement, and follow-up.
Leadership Communication & Storytelling
Strengthening executives’ ability to communicate ideas, create influence, and use storytelling as a practical business capability.
These capability areas reflect the documented engagements across Onda’s automotive and mobility portfolio, including leadership, strategy, process management, dealer development, performance, project mentoring, foresight, customer management, and storytelling.
Selected Transformation Stories
Strengthening Executive Influence Through Storytelling and Applied Mentoring
Client Profile
One of the region’s largest automotive manufacturing and export organizations, operating across three major centers and employing more than 12,500 people, with extensive R&D capabilities.
Business Challenge
The organization aimed to strengthen the ability of its top management team to communicate ideas with greater impact and apply storytelling directly within business and leadership contexts.
A key priority was to connect communication with corporate strategy and enable executives to develop more results-oriented, inspiring, and effective approaches within their own responsibilities.
Our Approach
Onda implemented the Piano© Storytelling in Business Program with the top management team through three modules.
The program was supported by workshops designed to explore the power and impact of stories and strengthen the long-term application of storytelling within business environments.
One-to-one mentoring practices were conducted in direct connection with the business processes and responsibilities of participating executives.
The mentoring process supported participants in translating strategic, results-oriented, and inspiring approaches into practical application in line with corporate priorities.
Business Impact
- Applied use of storytelling within executive business contexts
- Development of strategic and results-oriented communication approaches
- Direct connection between storytelling and executives’ own responsibilities
- Individualized support through one-to-one mentoring
- Greater focus on inspiring and impactful communication
- Alignment of development practices with corporate strategy and priorities
Engagement Scope
4 Months | Piano© Storytelling in Business, Workshops & One-to-One Mentoring | Top Management Team
Building Sales, Customer Management and Learning Capabilities Across a Dealer Network
Client Profile
The Türkiye operation of a global automotive manufacturer with local manufacturing operations and an extensive dealer network.
Business Challenge
The organization aimed to strengthen dealership management by developing sales and customer relationship capabilities across dealer employees.
A further priority was to create more systematic and sustainable capability development through an academy structure.
Our Approach
Onda implemented Effective Sales and Customer Relationship Management Programs and Priority Management Programs for employees across the dealer network.
Program content was designed in line with the organization’s culture and field dynamics, with the aim of creating a more holistic perspective and a shared language across dealers.
Onda also established the structure and program content of the academy and developed the related systems.
Competency-based development programs were implemented for both newly hired and existing employees.
Business Impact
- Stronger focus on sales and customer relationship management
- Priority Management development across dealer employees
- Greater shared language and holistic perspective across dealers
- Establishment of an academy structure
- Defined academy program content and systems
- Competency-based development for new and existing employees
Engagement Scope
3 Years | Sales & Customer Management, Priority Management & Academy Development | Dealer Employees, New Hires and Existing Employees
Integrating Commercial Functions, Processes and Governance Across a Complex Organization
Client Profile
A leading commercial vehicle manufacturer operating within a globally connected automotive ecosystem.
Business Challenge
The organization aimed to strengthen integration between sales and marketing while creating a more structured and transparent organizational environment.
Key priorities included improving commercial coordination, redesigning business processes, clarifying strategic priorities, and strengthening decision and approval mechanisms.
Our Approach
Onda delivered customer relationship management, marketing management, and integrated marketing communication programs to support sales and marketing team integration.
Project Management Mentoring was implemented with mixed project groups involving sales, sales support, and marketing employees.
A Strategy Workshop was conducted with the executive team, resulting in a Strategic Roadmap and clarified priority focus areas.
The entire organizational structure was analyzed and business processes were redesigned.
A Management Control Framework was established by defining financial and non-financial authorities, decision mechanisms, and approval structures.
The combined process supported the development of a more holistic, lean, and transparent organizational structure.
Business Impact
- Stronger integration between sales and marketing teams
- Cross-functional projects developed through Project Management Mentoring
- Strategic priorities clarified through an executive Strategy Workshop
- A defined Strategic Roadmap
- Business processes analyzed and redesigned
- Financial and non-financial authorities clarified
- Decision and approval mechanisms structured
- A more holistic, lean, and transparent organizational structure
Engagement Scope
1 Year | Commercial Integration, Strategy, Process Management & Governance | Executive Team, Sales, Sales Support and Marketing Teams
Integrating Objectives, Processes and Management Control Across a Growing Mobility Organization
Client Profile
A long-established automotive mobility organization with more than 50 years of industry experience.
Business Challenge
The organization aimed to create a clearer and more integrated management structure as the business evolved and grew.
Priority areas included improving business processes, establishing Management by Objectives practices, strengthening performance integration, and clarifying financial and non-financial authority structures.
Our Approach
Onda began by evaluating existing processes through job analysis.
Business processes were prepared across the organization in line with corporate strategy.
Balanced scorecards were created within the framework of Management by Objectives, and follow-up systems were established by deploying objectives across the organization.
These practices were integrated with the organization’s performance management structure.
A Management Control Framework was also established, defining financial and non-financial authorities as well as decision and control mechanisms.
After two years, the organization was reassessed from a holistic perspective in response to its growing structure.
Business processes and charts of authority were reshaped to support a leaner, simpler, and more transparent organizational structure.
Business Impact
- Business processes aligned with corporate strategy
- Balanced scorecards created within Management by Objectives
- Objective deployment and follow-up systems established
- Integration of objectives with performance management
- Financial and non-financial authorities clarified
- Decision and control mechanisms structured
- Business processes reassessed as the organization grew
- Charts of authority reshaped
- A leaner, simpler, and more transparent organizational structure
Engagement Scope
2 Years | Management by Objectives, Process Improvement & Management Control | Organization-Wide Management Structure
Building Strategic Foresight, Learning Agility and Future-Focused Capabilities Across a Mobility Ecosystem
Client Profile
A leading automotive importer and distributor representing 11 international brands and product groups through a large-scale automotive and service ecosystem.
Business Challenge
The organization aimed to strengthen future-focused thinking across management teams and employees working in different functions and levels.
The broader development need included strategic foresight, agility, resilience, accountability, learning agility, planning, and communication.
Our Approach
Onda implemented Strategic Foresight and Scenario Planning Programs with management teams.
Within the framework of the VENTURO© Foresight Tool, participants worked on priority subjects connected with their own business processes and developed more effective, solution-oriented approaches.
Development programs addressing accountability, agility, resilience, priority management, strategic thinking, and planning were also implemented for Management Trainee groups across different units and functions.
Willingness, Learning Agility and Future Programs supported employees in learning from experience, strengthening willingness to learn, using new information more effectively, and expanding their perspective through global trends and current information.
Storytelling in Business Programs were also delivered to management teams to strengthen creativity, connection with the bigger picture, and inspiring communication.
The different programs were designed as a holistic and complementary development journey.
Business Impact
- Strategic Foresight and Scenario Planning development for management teams
- Business priorities explored through structured foresight methodologies
- Development across accountability, agility, resilience, and strategic thinking
- Greater focus on priority management and planning
- Learning Agility development across employee groups
- Broader exposure to global trends and current perspectives
- Storytelling development for management teams
- A holistic approach integrating multiple development areas
Engagement Scope
1 Year | Strategic Foresight, Learning Agility & Storytelling | Management Teams, Management Trainees and Cross-Functional Employee Groups
Building Shared Leadership Culture Through Project Management Mentoring
Client Profile
The Türkiye operation of a global automotive industry organization operating within an internationally integrated manufacturing ecosystem.
Business Challenge
The organization aimed to create a stronger shared leadership culture and support the application of its global leadership model within local organizational dynamics.
A further priority was to translate organizational priorities into effective projects and support their execution through structured mentoring and measurement.
Our Approach
Onda implemented Leadership Development Programs focused on creating a shared leadership culture and extending leadership awareness throughout the organization.
The programs supported the adaptation of the organization’s global leadership model to local dynamics.
Project groups were established, and Project Management Mentoring was implemented to help teams develop effective projects, translate strategy into performance, and support sustainability through measurement.
Results were followed and measured throughout the process.
Three projects developed through the engagement were subsequently selected globally as Best Practices.
Business Impact
- Stronger shared leadership culture
- Global leadership approaches connected with local organizational dynamics
- Project groups established around organizational priorities
- Project Management Mentoring supporting applied execution
- Results supported through measurement and follow-up
- Three projects recognized globally as Best Practices
Engagement Scope
2 Years | Leadership Culture & Project Management Mentoring | Leadership Teams and Project Groups
Connecting Strategy, Objectives and Performance Through an Enterprise-Wide Management System
Client Profile
An automotive components manufacturer operating across domestic and international automotive markets with more than 30 years of industry experience.
Business Challenge
The organization aimed to translate corporate strategy into aligned departmental and individual objectives while building a more structured and sustainable performance management approach.
A key priority was to create alignment from the Board and top management through executives and employees around shared strategic objectives.
Our Approach
Onda implemented a two-year From Strategy to Performance© engagement beginning with Corporate Analysis.
Strategy plans and priority activities for the 2020–2023 period were defined, followed by departmental priorities and action plans aligned with the main corporate strategy.
Management by Objectives practices were implemented across executives and employees to deploy strategy and create a stronger objective-driven culture.
Objectives were designed to support corporate strategy, strengthen alignment, and encourage collaborative ways of working.
An objective- and competency-based Performance Management System was designed and integrated with the Management by Objectives structure.
Feedback Training Programs were delivered to strengthen performance management effectiveness.
Results were evaluated quarterly through Team Mentoring, and development actions were identified to support sustainability.
Every stage of the development process was supported by measurement metrics, systems, and guiding formats.
Business Impact
- Strategy plans and priority activities defined
- Departmental priorities and action plans clarified
- Objectives established across executives and employees
- Stronger connection between strategy and individual contribution
- An objective- and competency-based Performance Management System
- Feedback Programs supporting management effectiveness
- Quarterly review and Team Mentoring practices
- Development actions defined through regular follow-up
- Concrete measurement metrics incorporated throughout the process
Engagement Scope
2 Years | From Strategy to Performance©, Management by Objectives & Performance Management | Board, Top Management, Executives and Employees
Additional Selected Experience
Strengthening Leadership Effectiveness in Remote Working Environments
Client Profile
The Türkiye operation of a global automotive and commercial vehicle organization with an extensive nationwide dealer and after-sales network.
Engagement Focus
Remote Leadership · Management Adaptability
Onda delivered a Remote Leadership Program with senior management teams.
The program focused on helping leaders manage remote teams more effectively, anticipate challenges associated with remote working, accelerate adaptation to new working models, and reflect effective remote leadership approaches into performance.
Engagement Scope
2 Months | Remote Leadership Development | Senior Management Teams
Building Measurement and Productivity Culture Across a Large Automotive Organization
Client Profile
A leading automotive organization operating through a network of more than 500 authorized dealers and service points.
Engagement Focus
Measurement · Productivity Culture · Follow-Up
Onda delivered applied development programs designed to strengthen measurement and productivity culture.
Executives and employees from different organizational levels and departments participated, with a total of 300 participants.
Follow-up programs and measurement practices were used to support sustainability.
Engagement Scope
2 Years | Measurement & Productivity Culture | 300 Executives and Employees Across Functions
Integrating Leadership Culture, Objectives, Processes and Management Control
Client Profile
An automotive engineering and manufacturing supplier serving local and international automotive organizations.
Engagement Focus
Leadership Culture · Management by Objectives · Process Management · Management Control
Onda implemented a Management and Leadership Development Program to strengthen management and leadership capabilities and create a shared leadership culture.
A three-module applied leadership program supported practical implementation and individual development.
Management by Objectives practices created a shared language around setting and managing objectives and supported top-to-bottom objective deployment.
The organization was also analyzed from a holistic perspective, with main processes and sub-processes structured through Process Management practices.
Financial and non-financial authorities, approval mechanisms, and control structures were clarified through a Chart of Authorization.
Engagement Scope
1 Year | Leadership, Management by Objectives, Process Management & Management Control | Management Team
Strengthening Leadership Culture and Collaborative Project Execution
Client Profile
The Türkiye operation of a global automotive systems organization developing and producing solutions for the international automotive industry.
Engagement Focus
Leadership Culture · Applied Leadership Development · Project Management Mentoring
Onda delivered Leadership Culture Programs through a three-module applied development structure.
The programs focused on creating a shared leadership culture, developing a common leadership language, and supporting leaders in reflecting leadership practices across their teams.
Project Management Mentoring was implemented to strengthen collaborative culture and support the creation and implementation of value-added projects aligned with company priorities.
Engagement Scope
1 Year | Leadership Culture & Project Management Mentoring | Leadership and Project Teams
Connecting Strategy, Leadership and Competency Development in an Industrial Mobility Organization
Client Profile
A long-established industrial engine and agricultural machinery organization with more than 50 years of industry experience.
Engagement Focus
From Strategy to Performance© · Leadership Culture · Management by Objectives · Competency Development
Onda conducted Corporate Analysis to identify company priorities, establish a Strategic Roadmap, and clarify action steps.
Management and Leadership Development Programs focused on self-leadership, managerial awareness, team management, feedback, and situational leadership.
Management by Objectives practices were implemented to create a shared language and establish the foundations of an objective-driven management culture.
An Executive Development Program was also implemented through an applied and measurable competency-based methodology designed around participants’ strengths and development areas.
Engagement Scope
2 Years | Strategy, Leadership, Management by Objectives & Competency Development | Management and Executive Groups
Closing Perspective
We help mobility, automotive, and industrial organizations connect strategy, leadership, organizational systems, and execution building stronger capabilities to navigate complexity, strengthen performance, and prepare for the future of mobility.
Ready to strengthen the organization behind your mobility strategy?
Let’s discuss your organization’s priorities.